Portal
Dr. Ying Wang
Professor
Management & Marketing
Williamson Hall 3346
phone: (330) 941-1867
Bio
Dr. Ying Wang is a Professor of Marketing in the Williamson College of Business Administration, Youngstown State University. Dr. Wang earned both her Master and Ph.D. degrees from Kent State University. She has record of success as a scholar, instructor, and consultant in a variety of fields including digital marketing, international business, branding, social media, advertising and public relations. In particular, Dr. Wang has extensive teaching experiences with both in-person and online courses. She has also published in many high quality academic journals and served on a wide range of committees and initiatives inside and outside of YSU.
Research Interests
consumer behaviors and new technologies
social media marketing
mobile marketing/advertising
luxury brands and CSR
cross-cultural marketing communication
Teaching Interests
digital marketing
marketing concepts and practices
marketing communications
advertising and public relations
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2006
Ph D, Marketing Communication, Advertising, and New Media
Kent State University
Dissertation/Thesis Title — "Internet Use among International Students and Its Implications for Cross-Cultural Adaptation "
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1998
MA, Media Management and Public Relations
Kent State University
Dissertation/Thesis Title — "How Three American Multinational Corporations (Goodyear, Eaton and TRW) Manage Their International Public Relations in China"
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1993
BA, Advertising
Renmin University of China
Dissertation/Thesis Title — "Contemporary Advertising in China"
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2012 -
Youngstown State University
Associate Professor
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2010 - 2013
International Summer School, Renmin University of China, Beijing, China
Visiting Professor
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2007 - 2012
Youngstown State University
Assistant Professor
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2007 - 2007
Wichita State University, Wichita, KS
Assistant Professor
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2001 - 2006
Kent State University, Kent, Ohio
Instructor
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1999 - 2001
Levin Consulting, Beachwood, Ohio
Marketing Consultant
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1998 - 1999
Phoenix International, Washington, D.C.
International Business Consultant
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1993 - 1996
People's Daily, International Department, Global Times, Ceijing, China
Editor and Reporter
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2023
"Does CSR influence sustained competitive advantage and behavioral outcomes? An empirical study in the hospitality sector."
T. Islam, M. Kwan, A. Ghaffer, Y. Wang, M. Mubarik, I. Ali, Z. Shahid, M. Rehmani, A. Sharma
Journal of Global Scholars of Marketing Science, volume 1, issue 33, p. 107-132
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2022
"Path to Sustainable Luxury Brand Consumption: Face Consciousness, Materialism, Pride, and Risk of Embarrassment"
T. Islam, Y. Wang, A. A, N. Akhtar
Journal of Consumer Marketing, volume 39, issue 1, p. 11-28
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2022
"Will Consumers Risk Privacy for Incentives in Mobile Advertising?: A Cross-Cultural Examination of the U.S. and South Korea."
Y. Wang, E. Genc
American Marketing Science 2021 Annual Conference -
2021
"Panic Buying in the COVID-19 Pandemic: A Multi-Country Examination"
T. Islam, A. Hameed, A. Vikas, Y. Wang, N. Akhtar, S. Mubarik, X. Liang
Journal of Retail and Consumer Services, volume 59
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2020
"Aiming the Mobile Targets in a Cross-Cultural Context: Effects of Trust, Privacy Concerns, and Attitude"
Y. Wang, E. Genc
International Journal of Human-Computer Interaction, p. 227-238
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2019
"Getting Instant Consumer Reponses: Reexamine the Role of Attitudes in the Mobile Advertising Context"
Y. Wang, J. Jiang
Journal of Digital & Social Media Marketing
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2018
"Digital and Social Marketing: Sales and Social Media: Path to Effective Mobile Advertising in Asian Markets: Credibility, Entertainment, and Peer Influence."
Y. Wang
AMA Summer Academic Conference Proceedings, AMA
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2019
"Path to effective mobile advertising in Asian markets: Credibility, entertainment and peer influence"
Y. Wang, E. Genc
Asia Pacific Journal of Marketing and Logistics
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2018
"Information Technology and Employment: The Impact of Job Tasks and Worker Skills"
G. Peng, Y. Wang, H. Han
Journal of Industrial Relations
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2017
"Credibility and Consumer Trust: The Keys to Mobile Advertising Success."
Y. Wang
The Business Review, Cambridge, volume 25, issue 1
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2016
"Social stratification, materialism, post-materialism and consumption values: an empirical study of a Chinese sample"
Y. Wang
Asia Pacific Journal of Marketing and Logistics, volume 28, issue 4
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2015
"How Does Sense of Virtual Community Impact Users’ Content Production in the Social Media Context?"
Y. Wang, W. Lei
Journal of Digital & Social Media Marketing, volume 2, issue 4, p. 366-381
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2013
"Counterfeiting Luxury: Helper or Foes for Luxury Brands?"
Y. Wang, Y. Song
Journal of Global Marketing, volume 26, issue 4, p. 173-187
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2013
"Does ethnic Internet use deter or promote cross-cultural adaptation?"
Y. Wang
Journal and Media and Communication Studies, volume 5, issue 7, p. 78-87
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2012
"Why grassroots stars shine in the social media"
S. Sun, Y. Wang
Medien Journal, volume 4, p. 33-40
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2015
"Online Consumer in China"
Y. Wang, S. Sun
Berkshire Publishing -
2011
"The impact of technological embeddedness on household computer adoption."
G. Peng, Y. Wang, R. Kasuganti
Information Technology & People, volume 24, issue 4, p. 414–436 -
2011
"Technological embeddedness on household computer adoption"
Y. Wang
Information Technology & People/Emerald Group Publishing Limited, volume 24, issue 4, p. 414-436
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2011
"Managing InternationaL Public Relations."
Y. Wang, S. Sun
ABC-CLIO and Praeger Publishers, volume 1 -
2011
"Communicating in the multichannel age: Interpersonal communication motivation, interaction involvement and channel affinity."
S. Sun, G. Hullman, Y. Wang
Journal of Media and Communication Studies, volume 3, issue 1, p. 7-15
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2011
"Chinese Luxury Consumers: Motivation, Attitude and Behavior"
Y. Wang, S. Sun, Y. Song
Journal of Promotional Management, volume 17, issue 3, p. 345-359
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2011
"Communicating in the multichannel age: Interpersonal communication motives, interaction involvement, and channel affinity."
S. Sun, G. Hullman, Y. Wang
60th annual International Communication Association, Singapore, volume 3, issue 1, p. 7 - 15 -
2010
"Why are they willing to pay big bucks?: Examining luxury consumption among Chinese consumers"
Y. Wang, S. Sun, Y. Song
Emerald Group Publishing Limited, volume 12 -
2010
"A Cross-Cultural Analysis of Online Advertising in China and U.S."
S. Sun, Y. Wang
11th conference of Communication Association of China -
2010
"Familiarity, Beliefs, Attitudes, and Consumer Responses toward Online Advertising in China and the United States"
Y. Wang, S. Sun
International Journal of Arts and Sciences’ Academic Disciplines Conference -
2010
"Modeling Online Advertising: A Cross-Cultural Comparison between China and Romania"
Y. Wang, S. Sun
Journal of Marketing Communication
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2010
"Familiarity, Beliefs, Attitudes, and Consumer Responses toward Online Advertising in China and U.S."
S. Sun, Y. Wang
Journal of Global Marketing
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2010
"Examining the Role of Beliefs and Attitudes in Online Advertising: A Comparison between the U.S. and Romania"
Y. Wang, S. Sun
International Marketing Review, volume 27, issue 1, p. 87-107
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2010
"Assessing beliefs, attitudes, behavioral responses toward online advertising in three countries: China, Romania and the U.S."
Y. Wang, S. Sun
International Business Review
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2010
"An Online Advertising Model: Comparing China and the U.S."
Y. Wang, S. Sun
Journal of Current Issues & Research in Advertising
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2009
"Using the concept of hybridity to examine the effects of international advertising in China (EIAC)"
Y. Wang, M. Toncar
51st annual meeting of American Association for Chinese Studies, Rollins College, FL -
2009
"Familiarity, Beliefs, Attitudes, and Consumer Responses toward Online Advertising in China and U.S."
S. Sun, Y. Wang
2009 Royal Bank International Research Seminar, -
2009
"An Online Advertising Model: Comparing China and the U.S."
Y. Wang
2009 Cheung Kong GSB Marketing Research Forum, -
2009
"The impact of technological embeddedness on household computer adoption"
G. Peng, Y. Wang, R. Kasuganti
Proceedings of the 4th Midwest United States Association for Information Systems Conference (MWAIS 2009) -
2009
"Connect, Disconnect and Reconnect: How Chinese Students Adapt to a New Culture via the Net"
Y. Wang
VDM Publishing House: Germany -
2009
"What does IMC mean in the global context?"
Y. Wang
Chicago Association of Direct Marketing Educational Foundation IMC Academic Roundtable conference in -
2009
"Testing a model of Internet use among Chinese students and its implication for cross-cultural adaptation"
Y. Wang, S. Sun, P. Haridakis
Journal of Intercultural Communication, volume 20
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2009
"Romanians’ Attitudes toward Online Advertising."
Y. Wang, T. Wilkinson, T. Pop, S. Vaduva
Marketing Management Journal
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2009
"Examining Chinese Students’ Internet Use and Cross Cultural Adaptation: Does Loneliness Speak Much?"
Y. Wang, s. Sun
Asian Journal of Communication, volume 19, issue 1, p. 80-96
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2009
"Examining Beliefs and Attitudes toward Online Advertising among Chinese Consumers"
Y. Wang, S. Sun, W. Lei, M. Toncar
Direct Marketing: An International Journal, volume 3, issue 1, p. 52-66
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2008
"A cross-cultural comparison of attitudes toward online advertising: A two country comparison."
Y. Wang, M. Toncar
Conference proceedings of International Association of Business and Economics -
2008
"Romanians’ perceptions of online advertising and its impact on online behavior"
Y. Wang, T. Wilkinson
American Marketing Association Summer Educators’ Conference Proceedings -
2008
"Exploring Sense of Virtual Community and Its Relationship with Users’ Content Production in the Web 2.0 Context--A Case Study of a Video Sharing Website in China"
W. Lei, Y. Wang
Global Academy of Business and Economics Research annual conference -
2008
"The effect of loneliness on cross-cultural adaptation among Chinese students"
Y. Wang, S. Sun
annual conference of International Communication Association -
2008
"Reexamining ethnic media use in the Internet era"
Y. Wang, X. Quan
10th annual conference of All China Association of Communication -
2008
"Glocalization: Insights on how American companies manage their international public relations in China."
S. Sun, Y. Wang
Shanghai, China: Fudan University Publisher, issue 2007-2008, p. 176-185 -
2008
"A Cross-Cultural Comparison of Attitudes toward Online Advertising in China and Romania"
Y. Wang, M. Toncar
Journal of Contemporary Business Issues, volume 16, issue 2
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2007
"Individual differences, Internet motives, and cross-cultural adaptation."
Y. Wang, P. Haridakis
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2007
"International Multi-Channel Marketing Research"
Y. Wang, W. Hauser, T. Wilkinson
Praeger, volume 2, p. 26-47
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2024 - 2024
McGraw Hill Business and Marketing Current Trends Symposium -
2021 - 2021
Other
FsCongress International Conference -
2021 - 2021
Other
Syeda Tayyaba Fasih, Ph.D. Dissertation Committee -
2019 - 2019
Attendee, Meeting
Ohio Marketing Academic Colloquium -
2019 - present
Other
Ohio Transfer Assurance Guide (TAG) faculty review -
2018 - 2018
Other
Ms. Xiaoshi Quan -
2018 - 2018
Other
Dr. Ebru Genc -
2018 - 2018
Reviewer, Journal Article
International Journal of the Emerging Market -
2018 - 2018
Reviewer, Conference Paper
Academy of International Business Conference -
2017 - 2019
Attendee, Meeting
World stride Online Discussion on Study Abroad -
2017 - 2017
Attendee, Meeting
Pearson Sim product evolution -
2017 - 2017
Session Chair
Economics, Finance, IT, Management, Marketing, MIS, International Business, Accounting, and Healthcare Management Research Conference -
2016 - 2016
Other
Dr. Ji Eun Park Tenure and Promotion at Cleveland State University -
2016 - 2016
Reviewer, Conference Paper
Asian Journal of Communication -
2014 - 2014
Attendee, Meeting
BCG International Business Forum -
2010 - 2010
Reviewer, Journal Article
Direct Marketing - An International Journal -
2010 - 2011
Other
International Public Relations Research Center at Fudan University -
2009 - 2015
Other
WCBA Insight Research Forum -
2009 - present
Other
PRSA Akron Chapter -
Unknown
Reviewer, Conference Paper
Academy of International Business Conference -
Unknown
Other
National Communication Association Annual Conference
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2018 - 2018
Guest Speaker
Walsh Jesuit High School -
2018 - 2018
LED3 -
2008 - 2012
Other
PWG -
2007 - 2015
Other
Cleveland Chinese School -
Unknown
Other
Greater Youngstown Area Chinese Association