Kendra Fowler

2011

Ph D, Marketing

Kent State University

Dissertation/Thesis Title — "An Expansion of Retail Site Selection Theory: Incorporating Managerial Intuition and Process Quality"

1995

MBA, Marketing

Kent State University

1993

BS, Fashion Merchandising

Kent State University

2025

Wiley

Wiley (Top Viewed Article)

"How Social Media Influencer Collaborations are Perceived by Consumers" ranked within the top 10% of most-viewed papers in 2024 published by Psychology & Marketing

2024

Wiley

Wiley Award (Top Cited Article 2022-2023)

Wiley Award (Top Cited Article 2022-2023), for “Grocery Shopping before, during and after the Pandemic: A Qualitative Study,” Family & Consumer Sciences Research Journal

2023

Youngstown State University

Research Professorship

2022

Youngstown State University

Distinguished Professor of Teaching

2019

Youngstown State University

Distinguished Professor of Scholarship

2018

Association of Marketing Theory and Practice

"Best in Track" Marketing Theory & Practice Conference

Awarded Best Paper in Integrated Marketing Communications Track at annual conference

2018

Youngstown State University

Research Professorship

2015

Youngstown State University

Research Professorship

2013

Emerald Publishing

Emerald Literati Network Award for Excellence 2013

Each journal published by Emerald is invited to select a winner of the "Outstanding Paper" award and up to three "Highly Commended" awards from the previous year's volume. As these are chosen following consultation amongst the journal's editorial team, many of whom will be eminent academics or managers, the winning authors will know that their paper was one of the most impressive pieces of work the team will have seen throughout last year.

2011

Kent State University

University Fellow

The University Fellowship is awarded annually to advanced doctoral students to recognize excellent scholarship and research potential. University Fellowship recipients are able to commit their time to dissertation research or writing. Each doctoral department/school is eligible to receive up to two University Fellowships. Approximately 15 University Fellowships are awarded each year.

2010

Association of Marketing Theory and Practice Conference

"Best in Track" Association of Marketing Theory and Practice Conference

Awarded Best in Track in the Promotion, Retailing, Sales, and Sales Management track of the 2010 conference.

2016 -

Youngstown State University

Associate Professor

2011 - 2016

Youngstown State University

Assistant Professor

2007 - 2011

Kent State University

Research Fellow

2000 - 2007

Kent State University

Adjunct Faculty

2000 - 2007

Independent Research Analyst

1998 - 2000

Akron Beacon Journal

Senior Marketing Research Database Analyst

1997 - 1998

Akron Beacon Journal

Marketing Research Analyst

1996 - 1997

Akron Beacon Journal

Sales Analyst

2023 - present

Coordinator

2025

"An Investigation into the Sexualization of Human and Virtual Social Media Influencers"

K. Fowler, V. Thomas

European Journal of Marketing

2024

"Influencer marketing: a scoping review and a look ahead"

K. Fowler, V. Thomas

2024

"Understanding the Application of Evolutionary Psychology in Consumer Behavior: A Review and Future Research Agenda"

F. Taheran, V. Thomas, K. Fowler, A. Mortazavi

Psychology & Marketing, Wiley, volume 41, issue 10, p. 2431-2447

2024

"How Social Media Influencer Collaborations are Perceived by Consumers"

V. Thomas, K. Fowler, F. Taheran

Psychology & Marketing, Wiley, volume 41, issue 1, p. 168-183

2022

"Grocery Shopping before, during and after the Pandemic: A Qualitative Study"

E. Bridges, K. Fowler

Family & Consumer Sciences Research Journal, Wiley, volume 51, issue 1, p. 35-50

2023

"Examining the Outcomes of Influencer Activism"

V. Thomas, K. Fowler

Journal of Business Research, Elsevier BV, volume 154, p. 113336

2023

"Influencer Marketing: A Scoping Review and a Look Ahead"

K. Fowler, V. Thomas

Journal of Marketing Management, Informa UK Limited, volume 39, issue 11-12, p. 933-964

2021

"Turn the Other Cheek or an Eye for Eye: Exploring Brand-to-Brand Dialogue on Social Media"

V. Thomas, K. Fowler

Journal of Advertising, volume 50, issue 4, p. 441-460

2021

"Close Encounters of the AI Kind: Use of AI Influencers as Brand Endorsers"

V. Thomas, K. Fowler

Journal of Advertising, Informa UK Limited, volume 50, issue 1, p. 11-25

2020

"Service Process Design and Management"

S. Rayburn, S. Anderson, K. Fowler

2020

"Innovative Service Environments"

K. Fowler

2020

"Celebrity influence on word of mouth: the interplay of power states and power expectations"

V. Thomas, K. Fowler, C. Saenger

Marketing Letters, Springer Science and Business Media LLC, volume 31, issue 1, p. 105-120

2020

"Celebrity influence on word of mouth: The interplay of power states and power expectations"

V. Thomas, K. Fowler, C. Saenger

Marketing Letters, volume 31, issue 1, p. 105-120

2019

"Beyond Endorsements: The Effect of Celebrity Creative Directors on Consumers’ Attitudes toward the Advertisement"

K. Fowler, V. Thomas

Psychology & Marketing, Wiley, volume 36, issue 11, p. 1003 -1013

2019

"ENHANCING STUDENTS’ MARKETING INFORMATION LITERACY"

K. Fowler, V. Thomas, C. Saenger

Marketing Education Review, Informa UK Limited, volume 29, issue 1, p. 52-64

2019

"Pay-What-You-Want with Charitable Giving Positively Impacts Retailers"

K. Fowler, V. Thomas

Journal of Services Marketing, volume 33, issue 3, p. 273-284

2019

"Enhancing Students' Marketing Information Literacy"

K. Fowler, V. Thomas, C. Saenger

Marketing Education Review, volume 29, issue 1, p. 52-64

2017

"Business News as a Source of Information Literacy in Marketing"

K. Fowler, E. Bridges

Marketing Education Review, volume 27, issue 2, p. 97-103

2016

"Examining the Impact of Brand Transgressions on Consumers' Perceptions of Celebrity Endorsers"

V. Thomas, K. Fowler

Journal of Advertising, Informa UK Limited, volume 45, issue 4, p. 377-390

2016

"Exploring the Use of Managerial Intuition in Retail Site Selection"

K. Fowler

Service Industries Journal, volume 36, issue 5, p. 183-199

2015

"Creating a Professional Blog"

K. Fowler, V. Thomas

Journal of Marketing Education, SAGE Publications, volume 37, issue 3, p. 181-189

2015

"A Content Analysis of Male Roles in Television Advertising: Do Traditional Roles Still Hold"

K. Fowler, V. Thomas

Journal of Marketing Communications, Informa UK Limited, volume 21, issue 5, p. 356-371

2015

"More Isn't Always Better: Exploring the Influence of Familiarity When Using Multiple Celebrity Endorsers"

V. Thomas, K. Fowler

Journal of Promotion Management, volume 21, issue 1, p. 207-222

2015

"Creating a Professional Blog: An Experiential Classroom Exercise for Business Students"

K. Fowler, V. Thomas

Journal of Marketing Education, volume 37, issue 3, p. 181 -189

2013

"Conceptualization and Exploration of Attitude toward Advertising Disclosures and Its Impact on Perceptions of Manipulative Intent"

V. Thomas, K. Fowler, P. Grimm

Journal of Consumer Affairs, Wiley, volume 47, issue 3, p. 564-587

2012

"An Experiential Exercise in Service Environment Design"

K. Fowler, E. Bridges

Journal of Marketing Education, volume 34, issue 2, p. 156-164

2012

"Service Environment, Provider Mood, and Provider-Customer Interaction"

K. Fowler, E. Bridges

Managing Service Quality, volume 22, issue 2, p. 165-183

2011

"The Implications of the FTC’s Clear and Conspicuous Standards for the Communication of Credit Card Information to Young Consumers"

V. Thomas, K. Fowler, R. Kolbe

Journal of Financial Services Marketing, volume 16, issue 3/4, p. 195-209

2010

"Consumer innovativeness: Impact on expectations, perceptions, and choice among retail formats"

K. Fowler, E. Bridges

Journal of Retailing and Consumer Services, Elsevier BV, volume 17, issue 6, p. 492-500

2009

"Consumer Expectations, Retail Perception and Choice"

E. Bridges, K. Fowler

Moving Forward with Service Quality, p. 27-29

1993

"Reversal of Fortune"

F. Stein, K. Fowler

2025 - present

Reviewer, Ad Hoc Reviewer
European Journal of Marketing

2024 - 2024

Other
Cleveland State University

2023 - 2023

Other
Missouri State University

2023 - present

Reviewer, Ad Hoc Reviewer
Journal of Business Research

2022 - present

Reviewer, Ad Hoc Reviewer
Psychology & Marketing

2021 - present

Reviewer, Ad Hoc Reviewer
Journal of Marketing Management

2021 - present

Editorial Review Board Member
International Journal of Advertising

2020 - present

Reviewer, Ad Hoc Reviewer
Journal of Advertising

2019 - present

Reviewer, Ad Hoc Reviewer
Journal of Retailing and Consumer Services

2016 - 2016

Reviewer, Journal Article
Sociological Forum

2015 - 2024

Other
AMA Collegiate Conference Website Judge

2015 - present

Reviewer, Ad Hoc Reviewer
Journal of Service Theory and Practice

2013 - 2024

Other
American Marketing Association

2011 - 2024

Editorial Review Board Member
Service Industries Journal

2010 - 2010

Reviewer, Conference Paper
Services and Retailing/Pricing Tracks, AMA Summer Educators’ Conference

2010 - 2010

Reviewer, Conference Paper
Promotion/Retailing and Services Marketing Tracks, Marketing Theory and Practice Conference

2010 - 2015

Reviewer, Ad Hoc Reviewer
Managing Service Quality

2001 - 2002

Officer, Treasurer
American Marketing Association (Akron/Canton OH Chapter)

2014 - 2019

Board Member
Grow Youngstown