Portal
Mr. John Rossi
Senior Lecturer
Management & Marketing
Williamson Hall 3335
phone: (330) 941-3062
ysu.edu/academics/williamson-college-business-administration/marketing-major
Bio
Primary degree in Business Administration (specialty in Real Estate and Urban Land Economics) from The Ohio State University. He received a Masters in Business from Youngstown State University. Mr. Rossi is a Senior Lecturer who teaches in the Department of Management and Marketing in the Williamson College of Business. Courses include; Professional Selling (MKTG 3740), Sales and Account Management (MKTG 3745), Negotiations (MKTG 3747 Spring), Organizational Purchasing (MKTG 3742 Fall), along with Sports Marketing (MKTG 3749 Spring) - Marketing of Sports and Marketing through Sports.
Additionally, Mr. Rossi has previously taught Shopping Center Development at the Youngstown State University. As a real estate industry expert, he is also an instructor for a variety of Real Estate Courses, including Real Estate Fundamentals and Practices, as well as Real Estate Appraisal, including Uniform Standards of Professional Appraisal Practice (USPAP). He is an AQB Certified USPAP Instructor #44861 (12/31/2025) per Appraisers Qualifications Board – Appraisal Foundation®
Research Interests
Win-Win Negotiations, Relational and Adaptive Selling, Customer Relationship Management (CRM) and Sales Force Augmentation and Automation (SFA).
Other academic interests include Artificial General Intelligence (AGI) and Machine Learning (ML), Complexity Leadership and Complex Adaptive Systems Theory (Morrison; Lewin; Waldrop; and Kauffman), Frames of Mind - Multiple Intelligences (Gardner), Intervention Theory (Argyris) and Planned Change (Lippitt, Watson, and Westley), Innovation & Disruption (Christensen), and Experiential Learning (Kolb).
Teaching Interests
Professional B2B Adaptive & Consultative Selling, Sales Management and Sales Enablement, and Salesforce CRM and Sales Force Augmentation and Automation, together with Negotiations: Deal-Making & Conflict-Resolution, Organizational Purchasing and Buying Behavior (B2B, B2B2C, and B2G). In addition, as a former tennis coach and player, he has a keen interest in the emerging field of sports marketing, which is comprised of both marketing of sports and marketing through sports.
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2026
EDD, Enrolled in Program
Youngstown State University
Dissertation/Thesis Title — "Proposed - State Takeover of Local School Districts in Ohio in the Context of Complexity Leadership Theory"
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1996
MBA, Real Estate and Urban Land Economics
Youngstown State University
Dissertation/Thesis Title — "Subject Matter Expertise"
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1981
BS, Real Estate and Urban Land Economics
The Ohio State University
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2017
West Virginia University
2017 West Virginia University Regional Sales Competition
Faculty Advisor and Coach - Regional Sales Call Competition Competitive Team & Developmental Teams
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2017
Center for Advancement of Digital Marketing and Analytics - Ball State University
CADMA's 2018 Social Media Competition (3rd Place Finish)
Faculty Advisor and Coach - Third Place Team finish in 2017 that challenged undergraduate students to solve a real-world problem using current social media marketing tools. Showcases critical thinking skills in the fast-paced, real-time world of social media in strategic social media campaign creation and problem-solving.
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2017
Center for Professional Selling - Miller College of Business at Ball State University
2017 Regional Sales Call Competition
Faculty Advisor and Coach - Regional Sales Call Competition Competitive Team & Developmental Teams
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2017
Center for Professional Selling - Miller College of Business at Ball State University
2016 Regional Sales Call Competition
Faculty Advisor and Coach - Regional Sales Call Competition Competitive Team & Developmental Teams
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2016
Sales Education Foundation
SEF Faculty Certification
SEF Faculty Certification Completes workshop held by Sales Education Foundation. provides sales educators with tools to use in their curriculum. Once certified, faculty have preferred access to SEF’s Career Development Program which focuses on career guidance for sales students. As the benefit of a university sales education receives more recognition from the business community at large, many sales programs report increased job placement for their graduates; some, almost double that of the overall graduating population.
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2014 - 2018
Youngstown State University
Director, The Professional Sales Center
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2012 - 2012
Youngstown State University
Instructor
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2009 - 2009
Youngstown State University
Instructor
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2009 - 2009
Penn State University - Shenango Campus, Sharon PA
Instructor
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2008 - 2008
Youngstown State University
Instructor
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2008 - 2008
Penn State University - Shenango Campus, Sharon PA
Instructor
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2018 - 2019
Director
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2017 - 2018
Director
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2014 - 2018
Director
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2017 - 2018
Other
Youngstown Business Journal