Dr. Christina Saenger

Associate Dean
Dr. Christina Saenger - profile photo

Dr. Christina Saenger

Associate Dean

Williamson College of Business Administration

Williamson Hall 3337

phone: (330) 941-7256

csaenger@ysu.edu

Bio

Christina Saenger is Associate Dean in the Williamson College of Business Administration. She earned her PhD in Marketing from Kent State University. Her research has appeared in journals such as the European Journal of Marketing, Journal of Advertising, Journal of Business Research, Marketing Letters, and Psychology & Marketing. She serves on the Editorial Review Boards of the Journal of Consumer Marketing and the Journal of Advertising Research. She has a professional background in client account management in the marketing and advertising fields.

Research Interests

consumer behavior in a social world
consumers' use of brands in identity construction and expression
cognitive processing of product and brand information

Teaching Interests

Marketing, Social Media, Interactive Marketing, Consumer Behavior, Marketing Strategy, Marketing Management, Advertising & Promotions, Marketing Research.

  • Education

    • 2012

      Ph D, Marketing

      Kent State University

      Dissertation/Thesis Title — "Attachment Style, Identity Congruence, and Gift Preference: A Dyadic Model of Gift Exchange"

    • 2005

      MBA, Strategic Marketing

      University of Akron

    • 2003

      BA, Business & Organizational Communication

      University of Akron

  • Awards and Honors

    • 2022

      Youngstown State University

      Distinguished Professor designation

    • 2022

      Youngstown State University

      Distinguished Professorship Award in the area of Research

    • 2021

      Youngstown State University

      Distinguished Professorship Award in the area of Teaching

    • 2017

      Youngstown State University

      Distinguished Professorship Award in the area of Service

    • 2017

      Youngstown State University

      Research Professorship Award

    • 2014

      University of Tennessee- Martin

      Most Influential Professor

      Selected by student athlete as Most Influential Professor.

    • 2011

      AMA/Kent State University

      American Marketing Association Sheth Foundation Doctoral Consortium Fellow

      Selected to represent Kent State University's Marketing PhD program at a consortium on marketing research.

    • 2011

      Kent State University

      Outstanding Graduate Student Teaching Award

      Awarded for highest student evaluations among PhD student teaching fellows.

    • 2010

      Kent State University

      Dean's Best Paper Award

      Awarded for best PhD student research paper in marketing discipline.

  • Professional Positions

    • 2022 -

      Youngstown State University

      Associate Dean, Williamson College of Business Administration

    • 2019 -

      Youngstown State University

      Associate Professor of Marketing

    • 2014 - 2019

      Youngstown State University

      Assistant Professor of Marketing

    • 2012 - 2014

      University of Tennessee - Martin

      Assistant Professor of Marketing

    • 2007 - 2012

      Kent State University

      Teaching Fellow

    • 2003 - 2007

      InfoCision Management Corporation

      Account Executive

    • 2003 - 2003

      craver marcom, inc.

      New Business Coordinator

    • 2001 - 2002

      AAA The Ohio Auto Club

      Customer Service Representative

  • Administrative Assignments

    • 2024 - present

      Director

    • 2022 - present

      Associate Dean

  • Intellectual Contributions

    • 2021

      "How Limited Consumption Experiences Affect Word of Mouth"

      C. Saenger, V. Thomas

      Marketing Letters, volume 32, issue 2, p. 149-163

    • 2021

      "An Extended Reciprocity Cycle of Gratitude: How Gratitude Strengthens Existing and Initiates New Customer Relationships"

      D. Bock, V. Thomas, J. Wolter, C. Saenger, P. Xu

      Psychology & Marketing, volume 38, issue 3, p. 564-576

    • 2020

      "Celebrity influence on word of mouth: The interplay of power states and power expectations"

      V. Thomas, K. Fowler, C. Saenger

      Marketing Letters, volume 31, issue 1, p. 105-120

    • 2019

      "Compensatory word of mouth as symbolic self-completion: When talking about a brand can restore consumers’ self-perceptions after self-threat"

      C. Saenger, V. Thomas, D. Bock

      European Journal of Marketing, volume 54, issue 4, p. 671-690

    • 2019

      "Fostering beneficial consumer responses to in-feed sponsored posts"

      C. Saenger, D. Song

      Journal of Consumer Marketing, volume 36, issue 5

    • 2018

      "Feeling excluded? Join the crowd: How social exclusion affects perceptions of consumer-dense retail environments"

      V. Thomas, C. Saenger

      Journal of Business Research, volume 120, p. 520-528

    • 2018

      "Enhancing Students' Marketing Information Literacy"

      K. Fowler, V. Thomas, C. Saenger

      Marketing Education Review, volume 29, issue 1, p. 52-64

    • 2017

      "Do You Want to Talk About It? When Word of Mouth Alleviates the Psychological Discomfort of Self-Threat"

      V. Thomas, C. Saenger, D. Bock

      Psychology & Marketing, volume 34, issue 9, p. 894-903

    • 2017

      "The Strategic Use of Contextual and Competitive Interference to Influence Brand-Attribute Associations"

      C. Saenger, R. Jewell, J. Grigsby

      Journal of Advertising, volume 46, issue 3, p. 424-439

    • 2016

      "Promoting or protecting my brand: The identity-expression and fear-of-imitation conflict"

      V. Thomas, C. Saenger

      Journal of Consumer Marketing, volume 34, issue 1, p. 66-73

    • 2013

      "Associative and dissociative comparative advertising strategies in broadening brand positioning"

      R. Jewell, C. Saenger

      Journal of Business Research, volume 67, issue 7, p. 1599-1566

    • 2013

      "Consumption-focused self-expression word of mouth: Scale development and its role in consumer research"

      C. Saenger, V. Thomas, J. Wiggins Johnson

      Psychology & Marketing, volume 30, issue 11, p. 959-970

  • Professional Service

    • 2022 - present

      Editorial Review Board Member
      Journal of Advertising Research

    • 2019 - present

      Reviewer, Ad Hoc Reviewer
      Journal of Business Research

    • 2018 - present

      Editorial Review Board Member
      Journal of Consumer Marketing

    • 2016 - present

      Reviewer, Journal Article
      European Journal of Marketing

    • 2015 - present

      Editorial Review Board Member
      Journal of Business and Economic Perspectives

    • 2009 - present

      Reviewer, Conference Paper
      Association for Consumer Research North American Conference