Bruce Keillor

1994

Ph D, Marketing

University of Memphis

Dissertation/Thesis Title — "An Exploratory Investigation of firm -level Political Behavior In The Global Marketplace"

1989

MBA, Marketing

Minnesota State University

1987

BA, Japanese Sudies/Economics

University of Minnesota

Who's Who In Business Higher Education

July 2003 to Present

2012 -

Youngstown State University

Professor of Marketing and International Business

2012 - 2012

Trinity St. David University of Wales, UK

Visiting Professor

2010 - 2010

London UK

Visiting Professor - Hult International Business School

2009 -

Youngstown State University

Graduate Faculty Member

2008 - 2012

Youngstown State University

Associate Professor of Marketing and International Business

2007 - 2007

Huron University USA in London

Adjunct Professor - MBA Program

2003 - 2003

Michigan State University - Eli Broad Graduate School of Management

2003 -

Michigan State University - Centr for International Business Education and Research

Research Fellow

2002 - 2008

University of Akron

Professor of Marketing and International Business

2001 - 2001

Huron Univeristy, London, England

Visiting Professor

2000 - 2000

Huron University, London, England

Visiting Professor

1999 - 2008

The University of Akron - Graduate School

Graduate Faculty - Category II (Dissertation Chair)

1999 - 2002

The University of Akron

Associate Professor of Marketing and International Business

1995 - 1995

Universidad Iberoamericana, Lomas de Santa Fe, Mexico

Visiting Professor

1994 - 1999

Missouri State University - College of Business Administration

Assistant Professor of Marketing and International Business

1994 - 2010

Technology Concepts, Inc.

Vice President

1991 - 1994

University of Memphis

Graduate Assistant - Department of marketing

1989 - 1991

University of Wisconsin-Eau Claire; Eau Claire, WI

Instructor - Department of Management and Marketing

1989 - 1989

Minnestor State university at Mankato; Mankato, MN - Department of Management

Graduate Assistant

2013 - present

Department Chairperson

2012 - 2012

Department Chairperson

2008 - present

Director

2005 - 2006

Director

2004 - 2005

Director

2013

"Understanding the Global Market: Navigating the International Business Environment"

B. Keillor

2012

"Winning in the Global Market: A Practical Guide to Success in International Business"

B. Keillor

2012

"Marketing in the 21st Century and Beyond: Timeless Strategies for Success"

B. Keillor

2011

"Global Product Strategy: A Longitudinal Multi-Country Product Attribute Study"

B. Keillor, J. Kohut, D. Walsh, D. Hausknecht

Marketing Management Journal, volume Spring, p. 124-139

2011

"Social Marketing: Lessons for Managing Social Media Initiatives"

P. Bateman, B. Keillor, J. Pike, B. Butler

Innovative Marketing, volume 7, issue 3, p. 73-81

2011

"International Business in the 21st Century Volumes 1-3"

B. Keillor

2011

"Ethnic Identity: Understanding Cultural Differences Within a Culture"

C. Mich, B. Keillor

Marketing Management Journal, volume 21, issue 2, p. 1

2009

"The ‘5th P’ in Marketing: Corporate Political Activity and Firm Performance (An Exploratory Study of U.S. Firms in the Global Marketplace)"

B. Keillor, W. Hauser, C. Dannemiller

Innovative Marketing, volume 5, issue 3, p. 75-83

2009

"The Relationship Between Political Risk, National Culture and Foreign Direct Investment as a Market Entry Strategy: Perspectives from U.S. Firms"

B. Keillor, W. Hauser, A. Griffin

Innovative Marketing, volume 5, issue 1, p. 48-54

2008

"Selecting and Employing the Right Media in Direct Marketing Channels"

B. Keillor

Direct Marketing: An International Journal, volume 2, issue 1, p. 48-57

2008

"NATID: The Development and Application of a National Identity Measure for Use in International Marketing"

B. Keillor, G. M. Hult, R. Erffmeyer, E. Babakus

2008

"A Study of the Service Encounter in Eight Countries"

B. Keillor, G. M. Hult, D. Kandemir

2007

"Marketing in the 21st Century"

B. Keillor

2007

"Tools vs. Toys: Does Technology Work for You or Play with You?"

B. Keillor

Direct Marketing: An International Journal, volume 1, issue 4, p. 211- 217

2007

"The Service Encounter in a Multi-Nation/Multi-Culture Context"

B. Keillor, D. Lewison, G. M. Hult, W. Hauser

Journal of Services Marketing, volume 21, issue 6, p. 451-461

2007

"Interactive and Multi-Channel Marketing"

B. Keillor

(Book Review) Direct Marketing: An International Journal, volume 1, issue 4, p. 220

2007

"Doing the Right Thing: Ethics and Regulation in Direct Marketing"

S. Brubaker, B. Keillor

2007

"Direct Marketing Channels: Selecting and Employing the Right Media"

B. Keillor

2006

"Kotler’s “Megamarketing”: Political Activities and Firm Performance in the Domestic Marketplace"

B. Keillor, W. Hauser, D. Owens

Marketing Management Journal, volume 16, issue 1, p. 19-31

2006

"Antecedents of Firm Level Political Behavior in the Global Marketplace: A Framework for Understanding Public Policy Implications"

B. Keillor, D. Owens, T. Wilkinson

Review of Business Research, volume 5, issue 4, p. 127-138

2006

"A Gender Comparison of National Identity: Implications for Sales Managers"

B. Keillor, A. Thomas, W. Hauser

Marketing Management Journal, volume 16, issue 2, p. 38-49

2005

"'Threats to International Operations: Dealing with Political Risk at the Firm Level'"

B. Keillor, T. Wilkinson, D. Owens

Journal of Business Research, volume 58, issue 5, p. 629-635

2005

"The Relationship Between Export Promotion Spending and State Exports in the U.S."

T. Wilkinson, B. Keillor, M. d’Amico

Journal of Global Marketing, volume 18, issue 3/4, p. 95-114

2005

"Removing the Contextual Lens: A Multinational, MultiSetting Comparison of Service Evaluation Models"

. Brady,, G. Knight, J. Cronin, Jr, G. Tomas, M. Hult, B. Keillor

Journal of Retailing, volume 81, issue 3, p. 215–230

2005

"Emerging Entrepreneurship in Eastern Europe"

B. Keillor

International Journal of Management Practice, volume 1, issue 3, p. 279-293

2004

"Predictors of Firm-Level Political Behavior in the Global Business Environment: An Investigation of Specific Activities Employed by U.S. Firms"

B. Keillor, G. M. Hult

International Business Review, volume 13, issue 3, p. 309-329

2004

"A Study of the Service Encounter in Eight Countries"

B. Keillor, G. M. Hult, D. Kandemir

Journal of International Marketing, volume 12, issue 1, p. 9-35

2003

"“Export Promotion Spending: Cause or Effect?,”"

T. Wilkinson, B. Keillor, M. d’Amico

2003

"The Structure and Process of Curriculum Integration in Study Abroad Programs: The University of Akron International Business Model"

B. Keillor, J. Emore

2003

"Political Imperatives and Firm-Level Political Activities: A Study of U.S. Multinationals"

B. Keillor, D. Lewison

International Business & Economics Research Journal, volume 2, issue 6, p. 27-38

2002

"Reducing Cycle Time in Sales Training Through Role Playing"

R. Bashaw, T. Ingram , B. Keillor

Journal of Personal Selling and Sales Management, volume 31, issue 4, p. 329-338

2002

"Examining the Impact of Physical and Nonphysical Product Attributes on the Selection of Specialty, Shopping, and Convenience Products of French and Malaysian Consumers"

B. Keillor, S. Widmier, D. Lewison

Journal of Euromarketing, volume 11, issue 4, p. 27-45

2002

"Assessing the Quality of Marketing Journals"

J. Hawes, B. Keillor

Journal of the Academy of Business Education, volume Fall, issue 3, p. 70-86

2002

"An Empirical Investigation of Market Barriers and the Political Activities of Individual Firms"

B. Keillor, G. M. Hult, D. Owens

International Journal of Commerce and Management, volume 12, issue 2, p. 89-106

2001

"“The Top Marketing Journals: A Meta-Analysis,”"

J. Hawes, B. Keillor, M. d’Amico

2001

"Thinking Global, Acting Local: An Attribute Approach to Product Strategy"

B. Keillor, D. Hausknecht, R. Parker

Journal of Euromarketing, volume 10, issue 2, p. 27-48

2001

"The Relationship Between Attitudes Toward Technology, Adaptability and Customer Orientation Among Professional Salespeople"

B. Keillor, C. Pettijohn, M. d’Amico

Journal of Applied Business Research, volume 17, issue 4, p. 31-40

2001

"The Differential Impact of Price Related Consumer Perceptions on Loyal versus Non-Loyal Users of the Brand: A Field Study Investigation"

D. Owens, M. Hardiman, B. Keillor

Journal of Promotion Management, volume 6, issue 2, p. 113-132

2001

"Market Entry Strategies and Influencing Factors: A Multi-Industry/Multi-Product Investigation"

B. Keillor, V. Davila, G. M. Hult

Marketing Management Journal, volume 11, issue 2, p. 1-11

2001

"Influencing Factors and Socially Desirable Responses Biases in an International Context"

B. Keillor, D. Owens

Journal of International Marketing and Exporting, volume 6, issue 1, p. 3-14

2001

"Global Consumer Tendencies"

B. Keillor, M. d'Amico, V. Horton

Psychology and Marketing, volume 18, issue 1, p. 1-19

2001

"An Exploratory Analysis of Performance Appraisals and Their Relationship to Sales Force Satisfaction and Commitment"

C. Pettijohn, L. Pettijohn, A. Taylor, B. Keillor

Psychology and Marketing, volume 18, issue 4, p. 337-364

2001

"A Cross-Cultural/Cross-National Study of Influencing Factors and Socially Desirable Response Biases"

B. Keillor, D. Owens, C. Pettijohn

International Journal of Market Research, volume 43, issue 1, p. 63-84

2000

"“The Impact of Formal Versus Informal Trade Barriers in the Global Marketplace,”"

P. Dembla, B. Cornwell, B. Keillor

2000

"Valued Product Attributes in a Developing Market: A Comparison Between French and Malaysian Consumers"

T. Hult, B. Keillor, R. Hightower

Journal of World Business, volume 35, issue 2, p. 206-220

2000

"Relationship-Oriented Characteristics and Individual Salesperson Performance"

B. Keillor, R. Parker, C. Pettijohn

Journal of Business and Industrial Marketing, volume 15, issue 1, p. 7-22

2000

"Political Activities in the Global Industrial Marketplace"

B. Keillor, C. Pettijohn, R. Bashaw

Industrial Marketing Management, volume 29, issue 6, p. 613-622

2000

"Organizational Learning and Market Orientation in International Marketing Education"

B. Keillor

2000

"An Exploratory Study of the Presence of Formal Versus Informal Trade Barriers in the Global Marketplace"

B. Keillor, G. M. Hult, R. Parker

2000

"An Exploratory Study of the Presence of Formal Versus Informal Trade Barriers in the Global Marketplace"

B. Keillor, G. Hult, R. Parker

Journal of International Marketing and Exporting, volume 5, issue 1, p. 3-24

2000

"Adaptive Selling and Sales Performance: An Empirical Examination"

C. Pettijohn, L. Pettijohn, A. Taylor, B. Keillor

Journal of Applied Business Research, volume 16, issue 1, p. 91-111

2000

"A Comparison of Product Attributes in a Cross-Cultural/Cross-National Setting"

D. Owens, T. Wilkinson, B. Keillor

Marketing Management Journal, volume 10, issue 2, p. 1-11

1999

"The Nature and Role of Statistics in the Business School Curriculum: The Perspectives of Academics and Practitioners"

R. Parker, C. Pettijohn, B. Keillor

Journal of Education for Business, volume 75, issue 1, p. 51-54

1999

"Sense & Respond: Capturing Value in the Network Era"

B. Keillor

(Book Review) Journal of the Academy of Marketing Sciences, volume 27, issue 3, p. 377-378

1999

"Salesforce Performance Satisfaction and Aspects of Relational Selling: Implications for Salesmanagers"

B. Keillor, R. Parker, C. Pettijohn

Journal of Marketing Theory and Practice, volume Winter 7, issue 1, p. 102-115

1999

"Organizational Learning and Market Orientation in International Marketing Education"

G. Hult, B. Keillor

Journal of Teaching in International Business, volume 10, issue 3/4, p. 81-98

1999

"An Empirical Investigation of Japanese Consumer Ethics"

R. Erffmeyer, B. Keillor, D. Thorne-LeClair

Journal of Business Ethics, issue 18, p. 35-50

1999

"A Five-Country Study of National Identity: Implications for International Marketing Research and Practice"

B. Keillor, G. Hult

International Marketing Review, volume 16, issue 1, p. 65-82

1999

"A Cross-National Assessment of Social Desirability Bias and Consumer Ethnocentrism"

B. Keillor, M. Hult, B. Lafferty

Journal of Global Marketing, volume 12, issue 4, p. 29-43

1998

"“The Impact of Formal Versus Informal Trade Barriers in the Global Marketplace,”"

B. Keillor, R. Parker, G. M. Hult

1998

"“An Examination of the Marketing Practices of Small Suppliers: Implications for Channel Relationships,”"

R. Parker, B. Keillor, B. Lafferty

1998

"“A Cross-National Assessment of Consumer Ethnocentrism,”"

G. M. Hult, B. Keillor, B. Lafferty

1998

"Using Advertising to Manage Consumer Satisfaction in International Markets"

B. Keillor, R. Parker, T. Cornwell

Journal of Global Marketing, volume 12, issue 1, p. 27-46

1998

"Firm-Level Political Behavior and Level of Foreign Market Involvement: Implications for International Marketing Strategy"

B. Keillor, G. Boller, R. Luke

Journal of Marketing Management, volume 8, issue 1, p. 1-11

1997

"“Organizational Learning and Market Orientation in International Marketing Education,”"

G. M. Hult, B. Keillor

1997

"The Production-Marketing Overlap: The Issue of Formal and Informal Sector Dichotomy"

S. Anwar, E. Grant, B. Keillor

Social Science Review, volume 14, issue 1, p. 303-314

1997

"The Effective Use of Endorsements in Advertising: The Relationship Between “Match-Up” and Involvement"

A. Schaefer, B. Keillor

Journal of Marketing Management, volume 7, issue 2, p. 23-33

1997

"Sales Force Automation Issues Prior to Implementation: The Relationship Between Attitudes Toward Technology, Experience, and Productivity"

B. Keillor, R. Bashaw, C. Pettijohn

Journal of Business and Industrial Marketing, volume 12, issue 3/4, p. 209-219

1997

"Free Market Consumers in a Centrally Controlled Market: The Perspective From Hong Kong"

B. Keillor, R. Parker, T. Cornwell

Journal of International Marketing and Exporting, volume 2, issue 2, p. 115-124

1997

"Firm-Level Political Behavior in the Global Marketplace"

B. Keillor, G. Boller, O. Ferrell

Journal of Business Research, volume 40, issue 2, p. 113-126

1996

"“Post-Cold War Eastern Europe: Marketing Strategy Implications,”"

J. Al-Khatib, B. Keillor

1996

"), Contemporary Literature and the Embedded Consumer Culture: The Case of Updike's Rabbit,"

B. Cornwell, B. Keillor

1996

"The Evaluative Criteria of the Elderly in a Retail Experience"

B. Keillor, R. Parker, R. Erffmeyer

Journal of Marketing Management, volume 6, issue 2, p. 61-71

1996

"Perceptions of a Foreign Service Offering in an Overseas Market: The Case of Fast Food in Hong Kong"

B. Keillor

Journal of International Consumer Marketing, volume 9, issue 1, p. 83-104

1996

"NATID:The Development and Application of a National Identity Measure for Use in International Marketing"

B. Keillor, G. Hult, R. Erffmeyer, E. Babakus

Journal of International Marketing, volume 4, issue 2, p. 57-73

1996

"Influences on Adolescent Brand Preferences in the United States and Mexico"

B. Keillor, R. Parker, A. Schaefer

Journal of Advertising Research, volume 36(May/June), p. 47-56

1996

"Explanatory Investigation of Firm-Level Political Behavior in the Global Marketplace"

B. Keillor

(published abstract) Journal of International Business Studies, volume 27, issue 1, p. 219

1995

"The ‘Clash of Civilizations’: Lessons for Relationship Building in the Japanese Market"

B. Keillor, . Loe, J. Al-Khatib

Journal of Contemporary Business Issues, volume 3, issue (1) Spring, p. 8-16

1995

"The Impact of Shinto on Marketing Strategy in Japan"

B. Keillor, J. Al-Khatib

Midwestern Business and Economic Review, volume 20, issue 8-12

1995

"The Attraction and Retention of Business Students: Marketing-Based Strategies for the Next Century"

B. Keillor, R. Bush, A. Bush

Marketing Education Review, volume 5, issue 3, p. 69-80

1995

"National Identity: A Theoretical Framework and Related Propositions for International Marketing Research"

B. Keillor, G. M. Hult, J. Al-Khatib

Journal of Business Disciplines, volume 5, issue 1, p. Summer, 53-63

1995

"An Exploratory Investigation into the Role of Formalized Political Activity in International Marketing Strategy,"

B. Keillor, R. Luke, G. Boller

1994

"The Impact of a Social Desirability Bias on Consumer Ethnocentrism Research: A Cross-National Perspective"

T. Hult, B. Keillor

The Journal of Marketing Management, Fall/Winter 1994, volume 4, issue Issue 2, p. 48-55

1994

"The Use of National Identity for Developing and International Sales Strategy,"

B. Keillor, T. Loe

1994

"The Role of Social Desirability Response Bias in Consumer Ethnocentrism Research,"

G. M. Hult, B. Keillor, B. Lukas

1994

"The NATID Scale: Construction of a National Identity Scale for Application in International Marketing Research,"

B. Keillor, G. M. Hult, E. Babakus

1994

"The Future of Sales Research: WCF and Beyond,"

B. Keillor, E. Bashaw

1994

"Future Directions: International Marketing in a Post-Globalized World,"

B. Keillor

1993

"An Investigation of Avoidance Behavior In Mall-Intercept Market Research"

B. Keillor, R. Sutton

Journal of Marketing Management, volume 3, issue 1, p. 50-56

1993

"Toward Theory Development in Marketing Strategy: Current Status and Future Directions,"

A. Morgan, B. Keillor

1993

"Toward a Theory of International Marketing,"

B. Keillor

1993

"The Use of Content Analysis as a Tool for Historical Consumer Research,"

B. Keillor, T. Cornwell

1993

"The Effect of Handwritten versus Typed Addresses on Response Rates"

R. Sutton, B. Keillor

Midwestern Business and Economic Review, volume 18, issue Fall, p. 37-41

1993

"Students as Consumers: Marketing-Based Strategies for Attracting and Retaining Majors in the 1990's,"

B. Keillor, R. Bush, A. Bush

1993

"Socially Responsible Consumption in a Cross-Cultural Context: Research Opportunities,"

B. Keillor, J. Al-Khatib, T. Loe

1993

"A Profile of Mall Survey Avoiders"

B. Keillor, R. Sutton

Journal of Marketing Management, volume 3, issue 1, p. 50-56

1992

"The Theory of Complaint Behavior: An Evaluation"

B. Keillor

1992

"The Role of Shinto in the Development of a Homogenous Japanese National Character,"

B. Keillor, J. Al-Khatib

1992

"The Impact of the Gulf Crisis on the Saudi/Kuwaiti Market,"

J. Al-Khatib, B. Keillor

1992

"A Comparative Analysis of Operational Policies in Japanese-Owned Firms Located in the U.S.,"

S. Mehra, B. Keillor

1991

"Instructor's Manual with Test Bank and Transparency Masters to accompany Promotional Strategy: Managing the Marketing Communication Process"

J. Schleede, K. Jones, B. Keillor, B. Macchiette

Unknown

Reviewer, Conference Paper
Western Decision Sciences Institute, 2011 Annual Conference

2009 - present

Reviewer, Journal Article
Journal of Emerging Markets

2007 - present

Other
Journal of Research in Interactive Marketing

2005 - present

Reviewer, Journal Article
Journal of Business Research

2002 - present

Reviewer, Journal Article

2002 - present

Reviewer, Journal Article
Journal of Operations Management

2000 - present

Reviewer, Ad Hoc Reviewer
Industrial Marketing Management

Unknown

Mu Kappa Tau

Unknown

Marketing Management Association

Unknown

Future Business Leaders of America

Unknown

Editor, Journal Editor

Unknown

American Marketing Association

Unknown

Academy of Marketing Sciences

Unknown

Academy of International Business

2010 - 2012

Board Member
Summer Garden Food Manufacturing/Bia Russa Brands

1994 - 2010

Other
Technology Concepts, Inc.