The mission of the WCBA is to prepare undergraduate and MBA students for productive and fulfilling careers as leaders in business, government, nonprofit organizations, and society. Our programs emphasize a student-centered, teaching/learning process with a focus on the application of theory to practice and the intellectual and professional development of our students. We engage in faculty scholarship that influences management/practice and enhances the teaching/learning process. Our students, faculty, and staff contribute to economic development of the university, profession, and region. Internships, business projects, guest speakers, and community service projects are a few of the important ways in which our students enhance their learning experiences.
Dr. Betty Jo Licata,
WCBA Dean