This curriculum map is a suggested semester-by-semester plan of study to complete a BSBA in Advertising and Public Relations. Highlighted courses must be completed in the semester listed in order for the student to graduate in a timely manner. Please see the Undergraduate Bulletin for general education requirements and other university requirements for graduation. Students are strongly encouraged to meet with their academic advisor every semester to make sure they are on track to graduate.
| YSU Course Subject and Title | Credits | YSU Course Subject and Title | Credits |
|---|---|---|---|
| ENGL 1550 Writing 1 | 3 | CHEM 1515/1515L General Chemistry 1 (NS) | 4 |
| ENGL 1551 Writing 2 | 3 | PSYC 1560 (Gen Ed elective) | 3 |
| ECON 2610 Principles of Microeconomics (SS) | 3 | ENGL 1590 Introduction to Literature (AH) | 3 |
| PHYS 1501/1501L Fundamentals of Physics 1 and lab (NS) | 5 | ECON 2630 Principles of Macroeconomics (SS) | 3 |
| HIST 2606 Turning Points in U.S. History II (SPA) | 3 | ||
| Total hours completed: 30 hours | |||
| Year 1 Fall Semester Courses | Credits | Spring Semester Courses | Credits |
| BUS 1500 Exploring Business | 3 | ACCT 2603 Managerial Accounting | 3 |
| MATH 1552 Applied Math for Management | 4 | ACCT 2603L Managerial Accounting Spreadsheet Lab | 1 |
| COMM 1545 Communication Foundations | 3 | ECON 3790 Business Statistics | 5 |
| MGT 2604 Legal Environment of Business I | 3 | PHIL 2628 Business Ethics | 3 |
| ACCT 2602 Financial Accounting | 3 | Social and Personal Awareness course | 3 |
| Non–business elective | 3 | ||
| Total | 16 | Total | 18 |
| Year 2 Fall Semester Courses | Credits | Spring Semester Courses | Credits |
| FIN 3720 Business Finance | 3 | MKTG 3726 Consumer Behavior | 3 |
| MGT 3725 Fundamentals of Management | 3 | MKTG 4815 Marketing Research | 3 |
| MKTG 3703 Marketing Concepts & Practice | 3 | MGT 3761 Info Systems for Mgt. | 3 |
| MKTG 3702 Intro to Business Professionalism | 1 | BUS 3715 Principles of International Business | 3 |
| ADV 3711 Marketing Communications | 3 | Business upper-division elective | 3 |
| PREL 3710 Basic Public Relations | 3 | ||
| Total | 16 | Total | 15 |
| Year 3 Fall Semester Courses | Credits | Spring Semester Courses | Credits |
| ADV 3712 Creative Strategies in IMC | 3 | MGT 4850 Strategic Management | 3 |
| ADV 3717 Media Planning/Buying | 3 | ADV 4855 IMC Campaigns | 3 |
| MGT 3789 Operations Management | 3 | Advertising elective (Internship recommended) | 4 |
| Advertising upper-division elective | 3 | Non-business electives | 6 |
| Business upper-division elective | 3 | ||
| Total | 15 | Total | 16 |